To promote winter tourism and celebrate fat biking culture, we partnered with Otso Cycles for an unexpected collaboration: a custom-designed “Stay Wild” Voytek mountain hardtail fat bike. We tapped Jackson Hole resident and illustrator Tim Tomkinson to create a design that reflects the spirit and environment of the last real mountain town.
Agency: Colle McVoy/10 Thousand Design
Client: Jackson Hole Tourism
Creative Director: Dustin Black
Design Director: Michael Seitz
Art Director: Jacob Boie
Illustrator: Tim Tomkinson