In celebration of Hazelden Betty Ford’s 75th anniversary, this a distinctive and engaging campaign was developed to both honor the organization's rich legacy and enhance brand awareness. Our objective was to modernize the image of this long-standing leader in addiction treatment, ensuring it stands out in a crowded field increasingly populated by competitive for-profit entities. Through innovative and captivating creative elements, we sought to highlight Hazelden Betty Ford's enduring impact and reinforce its position at the forefront of addiction treatment.